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All marketers tell stories: the underground classic that explains how marketing really works--and why authenticity is the best marketing of all

by Godin, Seth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.
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All marketers are liars: the underground classic that explains how marketing really works-and why authenticity is the best marketing of all

by Godin, Seth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Penguin Group 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.

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