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	1.	Contagious: how to build word of mouth in the digital age by Berger, Jonah Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER. Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	2.	Qualitative consumer and marketing research by Belk, Russell W Fischer, Eileen Kozinets, Robert V Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BELL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	3.	The Sage handbook of marketing theory by Maclaran, Pauline Stern, Barbara Saren, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8001 MAC. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	4.	Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping by Graves, Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GRA. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	5.	The brain sell: when science meets shopping; how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop by Lewis, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LEW. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	6.	Marketing issues in SME's: cases from India by Pandey, Neeraj Singh, Gaganpreet Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 PAN. Lists: Fiction, Marketing. Place hold Add to cart (remove)
	7.	Conquering the chaos: win in India, win everywhere by Venkatesan, Ravi Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.0490954 VEN. Place hold Add to cart (remove)

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