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1.
Contagious: how to build word of mouth in the digital age

by Berger, Jonah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER.
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2.
Qualitative consumer and marketing research

by Belk, Russell W | Fischer, Eileen | Kozinets, Robert V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BELL.
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3.
The Sage handbook of marketing theory

by Maclaran, Pauline | Stern, Barbara | Saren, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8001 MAC.
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4.
Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping

by Graves, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GRA.
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5.
The brain sell: when science meets shopping; how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

by Lewis, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LEW.
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6.
Marketing issues in SME's: cases from India

by Pandey, Neeraj | Singh, Gaganpreet.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 PAN.
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