Value proposition design: how to create products and services customers want
Material type:
TextPublication details: New Jersey John Wiley & Sons, Inc. 2014 Description: xxv, 290 pISBN: 9781118968055Subject(s): Quality control | Production management--Quality control | Customer services--Management | Business planningDDC classification: 658.4012 Summary: DESCRIPTION
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist
Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.
Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.
Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.
In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
|
Indian Institute of Management LRC General Stacks | Marketing | 658.4012 OST (Browse shelf(Opens below)) | 1 | Available | 003860 |
TABLE OF CONTENTS
1. Canvas
1.1 Customer Profile 10
1.2 Value Map 26
1.3 Fit 40
2. Design
2.1 Prototyping Possibilities 74
2.2 Starting Points 86
2.3 Understanding Customers 104
2.4 Making Choices 120
2.5 Finding the Right Business Model 142
2.6 Designing in Established organizations 158
3. Test
3.1 What to Test 188
3.2 Testing Step-by-Step 196
3.3 Experiment library 214
3.4 Bringing it All Together 238
4. Evolve
4.1 Create Alignment 260
4.2 Measure & Monitor 262
4.3 Improve Relentlessly 264
4.4 Reinvent Yourself Constantly 266
4.5 Taobao: Reinventing (E-)Commerce 268
Glossary 276
Core Team 278
Prereaders 279
Bios 280
Index 282
DESCRIPTION
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist
Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.
Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.
Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.
In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.
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