Results of search for 'ccl=copydate:"2017"' › Learning Resource Centre (LRC) catalog

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	1.	Retail management: a strategic approach by Berman, Barry \| Evans, Joel R \| Chatterjee, Patrali. Edition: 13thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 BER. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	2.	Marketing strategy: based on first principles and data analytics by Palmatier, Robert W \| Sridhar, Shrihari. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 PAL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	3.	Marketing research: text and cases by Nargundkar, Rajendra. Edition: 3rd Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 NAR. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	4.	Consumer behavior: buying, having and being by Solomon, Michael R. Edition: 11thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (9)Call number: 658.8342 SOL, ... Lists: Marketing. Place hold Add to cart (remove)
	5.	Brand seduction: how neuroscience can help marketers build memorable brands by Weber, Daryl. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pan Macmillion India 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WEB. Lists: Marketing. Place hold Add to cart (remove)
	6.	Marketing research by Malhotra, Naresh K \| Dash, Satyabhushan. Edition: 7thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (6)Call number: 658.8 MAL, ... Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	7.	Building brands in Asia: from the inside out by Andrews, Tim G \| Brand marketing \| Chew, Wilson. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827095 AND. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	8.	Business-to-business marketing by Brennan, Ross \| McDowell, Raymond \| Canning, Louise. Edition: 4thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BRE. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	9.	Brand management: text and cases by Verma, Harsh V. Edition: 4thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Excel Books Private Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (9)Call number: 658.827 VER, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	10.	Sales EQ: how ultra-high performers leverage sales-specific emotional intelligence to close the complex deal by Blount, Jeb. Publication details: New Delhi Wiley India Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85019 BLO. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	11.	Insight: how to succeed by seeing yourself clearly by Eurich, Tasha. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Crown Business 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 158.1 EUR. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	12.	Marketing chronicles: a compendium of global and local marketing insights from the pre-smartphone and post-smartphone eras by Dwivedi , Nimish V. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai Notion Press Media Pvt Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DWI. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	13.	Profit first: transform your business from a cash-eating monster to a money-making machine by Michalowicz, Mike. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio Penguin 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.15 MIC. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	14.	Marketing to millennials for dummies by Padveen, Corey. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800842 PAD. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	15.	Franchise management for dummies by Seid, Michael H \| Mazero, Joyce. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken John Wiley & Sons, Inc. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8708 SEI. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	16.	International business: the challenges of globalization by Wild, John J \| Wild, Kenneth L. Edition: 8thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	17.	The curious marketer: expeditions in branding and consumer behaviour by Bhat, Harish. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.820954 BHA. Lists: Fiction, Marketing. Place hold Add to cart (remove)
	18.	Neuro design: neuromarketing insights to boost engagement and profitability by Bridger, Darren. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 BRI. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	19.	An introduction to industrial service design by Satu, Miettinen. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SAT. Lists: Marketing. Place hold Add to cart (remove)
	20.	Product leadership: how top product managers launch awesome products and build successful teams by Banfield, Richard \| Eriksson, Martin. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Sebastopol O'Reilly Media 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 BAN. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)

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Your search returned 24 results.