Consumer behavior: buying, having and being
Material type:
TextPublication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017 Edition: 11thDescription: xxii, 582 pISBN: 9789332557468Subject(s): Consumer BhehaviorDDC classification: 658.8342 Summary: Consumer Behavior is modeled to help MBA and undergraduate students understand this subject in its entirety. Despite being a textbook, the author, Michael R. Solomon, has carried out the discussion in a manner which has both professional and personal relevance to the reader, regardless of whetherhe or she is a student, teacher, or businessperson. The present edition has been extensively revised and updated to capture the major trends and changes in marketing that impact the study of consumer behavior. This book goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Indian Institute of Management LRC General Stacks | Marketing | 658.8342 SOL (Browse shelf(Opens below)) | 1 | Available | 000600 | |
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Indian Institute of Management LRC General Stacks | Marketing | 658.8342 SOL (Browse shelf(Opens below)) | 2 | Available | 000172 | |
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Indian Institute of Management LRC General Stacks | Marketing | 658.8342 SOL (Browse shelf(Opens below)) | 3 | Available | 000173 | |
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Indian Institute of Management LRC General Stacks | Marketing | 658.8342 SOL (Browse shelf(Opens below)) | 4 | Available | 000174 | |
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Indian Institute of Management LRC General Stacks | Marketing | 658.8342 SOL (Browse shelf(Opens below)) | 5 | Available | 000175 | |
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Indian Institute of Management LRC General Stacks | Marketing | 658.8342 SOL (Browse shelf(Opens below)) | 6 | Available | 000176 | |
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Indian Institute of Management LRC General Stacks | Marketing | 658.8342 SOL (Browse shelf(Opens below)) | 7 | Available | 000177 | |
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Indian Institute of Management LRC General Stacks | Marketing | 658.8342 SOL (Browse shelf(Opens below)) | 8 | Available | 000178 | |
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Indian Institute of Management LRC General Stacks | Marketing | 658.8342 SOL (Browse shelf(Opens below)) | 9 | Available | 000179 |
Consumer Behavior is modeled to help MBA and undergraduate students understand this subject in its entirety. Despite being a textbook, the author, Michael R. Solomon, has carried out the discussion in a manner which has both professional and personal relevance to the reader, regardless of whetherhe or she is a student, teacher, or businessperson. The present edition has been extensively revised and updated to capture the major trends and changes in marketing that impact the study of consumer behavior. This book goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
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