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	21.	Starting a business all-in-one for dummies by Tyson, Eric Nelson, Bob Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 TYS. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	22.	Selling and negotiation skills: a pragmatic approach by Chaudhary, Prashant Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 CHA. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	23.	Consumer expectations: micro foundations and macro impact by Curtin, Richard Thomas Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Cambridge University Press 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CUR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	24.	Markets and morals: justifying kidney sales and legalizing prostitution by Ng, Yew-Kwang Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Cambridge University Press 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 174.4 NGY. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	25.	They ask you answer: a revolutionary approach to inbound sales, content marketing, and today's digital consumer by Sheridan, Marcus Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2019 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	26.	R for marketing research and analytics by Chapman, Chris Feit, Elea McDonnell Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.133 CHA. Lists: Marketing. Place hold Add to cart (remove)
	27.	Performance management in retail and the consumer goods industry by Buttkus, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 BUT. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	28.	Consumer behavior: a digital native by Jain, Varsha Schultz, Duane Sheth, Jagdish N Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 JAI. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	29.	Strategic marketing for nonprofit organizations by Andearsen, Alan R Kotler, Philip Sharma, Dheeraj Edition: 7th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND. Lists: Marketing. Place hold Add to cart (remove)
	30.	That will never work: the birth of Netflix and the amazing life of an idea by Randolph, Marc Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Endeavour 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 384.55506573 RAN. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	31.	Sell like crazy: how to get as many clients, customers and sales as you can possibly handle by Suby, Sabri Material type: Text; Format: print ; Literary form: Not fiction Publication details: King Kong 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 SUB. Lists: Fiction. Place hold Add to cart (remove)
	32.	People powered: how communities can supercharge your business, brand, and teams by Bacon, Jono Diamandis, Peter H. [Foreword] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Nashvile HarperCollins Leadership 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8343 BAC. Place hold Add to cart (remove)
	33.	Conversational marketing: how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too) by Cancel, David Gerhardt, Dave Devaney, Erik [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381 CAN. Place hold Add to cart (remove)
	34.	Contemporary marketing: with MindTap by Boone, Louis E Kurtz, David L Edition: 18th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Cengage 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 BOO. Place hold Add to cart (remove)
	35.	Chinese consumers: exploring the world's largest demographic by Sethi, Ashok Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore Palgrave Macmillan 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 339.470951 SET. Place hold Add to cart (remove)
	36.	The man who solved the market by Zuckerman, Gregory Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 ZUC. Place hold Add to cart (remove)
	37.	Unlocking the customer value chain: how decoupling drives consumer disruption by Teixeira, Thales S Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Currency 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 TEI. Place hold Add to cart (remove)

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