Selling and negotiation skills: a pragmatic approach
Material type:
TextPublication details: New Delhi Sage 2019 Description: xx, 264 pISBN: 9789353282127Subject(s): Negotiation in business | SellingDDC classification: 658.85 Summary: An indispensable companion to every student and professional who hopes to master the art of negotiation and selling.
In today’s challenging business environment and transforming consumer behaviour, selling and negotiation skills are paramount in gaining competitive advantage and to drive success. This comprehensive yet concise book dwells upon these critical skills at large, covering the varied sales approaches and strategies along with negotiation styles and tactics. The text is interspersed with numerous illustrative examples from diverse real-life situations for an easy understanding of the subject.
Written in a simple, lucid language and filled with essential tools and helpful tactics, Selling and Negotiation Skills: A Pragmatic Approach simplifies the whole negotiation process to achieve a win-win situation for everyone. The book’s practical and highly effective framework aims to help the readers harness the much-needed selling and negotiation skills to their advantage.
Key Features
• Complex concepts elaborated through innovative examples, tables and schematic diagrams
• Illustrations from mythology, movie scenes and simulated role plays
• Caselets in each chapter; three major case studies from international affairs, diplomatic dialogues and war-based negotiations
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
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Indian Institute of Management LRC General Stacks | Marketing | 658.85 CHA (Browse shelf(Opens below)) | 1 | Available | 002556 |
An indispensable companion to every student and professional who hopes to master the art of negotiation and selling.
In today’s challenging business environment and transforming consumer behaviour, selling and negotiation skills are paramount in gaining competitive advantage and to drive success. This comprehensive yet concise book dwells upon these critical skills at large, covering the varied sales approaches and strategies along with negotiation styles and tactics. The text is interspersed with numerous illustrative examples from diverse real-life situations for an easy understanding of the subject.
Written in a simple, lucid language and filled with essential tools and helpful tactics, Selling and Negotiation Skills: A Pragmatic Approach simplifies the whole negotiation process to achieve a win-win situation for everyone. The book’s practical and highly effective framework aims to help the readers harness the much-needed selling and negotiation skills to their advantage.
Key Features
• Complex concepts elaborated through innovative examples, tables and schematic diagrams
• Illustrations from mythology, movie scenes and simulated role plays
• Caselets in each chapter; three major case studies from international affairs, diplomatic dialogues and war-based negotiations
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