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	1.	Advertising and integrated brand promotion by O'Guinn, Thomas Clayton \| Semenik, Richard J \| Allen, Chris T \| Scheinbaum, Angeline Close. Edition: 7thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 OGU. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	2.	People powered: how communities can supercharge your business, brand, and teams by Bacon, Jono \| Diamandis, Peter H. [Foreword]. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Nashvile HarperCollins Leadership 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8343 BAC. Place hold Add to cart (remove)

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