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Exploring strategy: text and cases

By: Johnson, GerryContributor(s): Angwin, Duncan | Scholes, Kevan | Johnson, Gerry | Whittington, RichardMaterial type: TextTextPublication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019 Edition: 11thDescription: xxviii, 797 pISBN: 9789353067960Subject(s): Strategic planning | Business planningDDC classification: 658.4012 Summary: With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change.Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.
List(s) this item appears in: Public Policy & General Management | Marketing
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC
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Public Policy & General Management 658.4012 JOH (Browse shelf(Opens below)) 1 Available 000848

With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change.Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.

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