Results of search for 'ccl=copydate:"2019"' › Learning Resource Centre (LRC) catalog

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	1.	Business marketing: concepts and cases by Sarin, Sharad. Edition: 9thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAR. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	The art of digital marketing: the definitive guide to creating strategic, targeted, and measurable online campaigns by Dodson, Ian. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Not available: Indian Institute of Management LRC: Pending hold (1). Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	3.	Marketing research by Aaker, David A \| Kumar, V \| Leone, Robert P \| Day, George S. Edition: 11th Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ... Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	4.	Consumer behaviour: the Indian context (concepts and cases) by Kumar, S. Ramesh. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KUM. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	5.	Customer relationship management: concepts and technologies by Buttle, Francis \| Maklan, Stan. Edition: 4thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	6.	A Concise guide to market research: the process, data, and methods using IBM SPSS statistics by Sarstedt, Marko \| Mooi, Erik. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Germany Springer 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SAR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	7.	Business research methods by Bajpai, Naval. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (4)Call number: 658.0072 BAJ, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	8.	The personal MBA: a world-class business education in a single volume by Kaufman, Josh. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650 KAU. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	9.	Eye on the bottom-line: figuring out the world of figures by Lamba, Anil. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida HarperCollins Publishers 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 657.32 LAM. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	10.	This is marketing by Godin, Seth. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD. Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	11.	Eye on the bottom-line: figuring out the world of figures by Lamba, Anil. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida HarperCollins Publishers 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 657.32 LAM. Lists: Marketing. Place hold Add to cart (remove)
	12.	Ultralearning: accelerate your career, master hard skills, and outsmart the competition by Young, Scott H. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.1 YOU. Lists: Marketing, Non Fiction. Place hold Add to cart (remove)
	13.	Handbook of research methods in consumer psychology by Kardes, Frank R \| Herr, Paul M \| Schwarz, Norbert. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KAR. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	14.	Social media and mobile marketing by Bhatia, Puneet Singh \| Social media. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BHA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	15.	Advertising and integrated brand promotion by O'Guinn, Thomas Clayton \| Semenik, Richard J \| Allen, Chris T \| Scheinbaum, Angeline Close. Edition: 7thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 OGU. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	16.	Consumer behavior by Kardes, Frank R \| Cronley, Maria L \| Cline, Thomas W. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KAR. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	17.	Marketing models by Lilien, Gary L \| Kotler, Philip \| Moorthy, K. Sridhar. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 LIL, ... Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	18.	Smart persuasion: how elite marketers influence consumers by Aime, Philippe \| Gruunbeck, Jochen. Publication details: United Kingdom Convertize Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 AIM. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	19.	Faster, smarter, louder: master attention in a noisy digital market by Agius, Aaro \| Clancey, Gian. Publication details: USA Lioncrest Publishing 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 AGI. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	20.	Measurement in marketing: operationalization of latent constructs by Azza Frikha. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 AZZ. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)

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