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Business marketing: concepts and cases by Sarin, Sharad. Edition: 9thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAR.
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Marketing research by Aaker, David A | Kumar, V | Leone, Robert P | Day, George S. Edition: 11th Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ...
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Customer relationship management: concepts and technologies by Buttle, Francis | Maklan, Stan. Edition: 4thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT.
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E-commerce: business, technology, society by Laudon, Kenneth C. Edition: 13thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (4)Call number: 658.872 LAU, ...
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This is marketing by Godin, Seth. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Penguin Books Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.
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Principles of supply chain management: a balanced approach by Wisner, Joel D | Tan, Keah-Choon | Leong, G. Keong. Edition: 5thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.7 WIS.
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Social media and mobile marketing by Bhatia, Puneet Singh | Social media. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BHA.
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Advertising and integrated brand promotion by O'Guinn, Thomas Clayton | Semenik, Richard J | Allen, Chris T | Scheinbaum, Angeline Close. Edition: 7thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 OGU.
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Marketing models by Lilien, Gary L | Kotler, Philip | Moorthy, K. Sridhar. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI Learning Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 LIL, ...
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Consumer expectations: micro foundations and macro impact by Curtin, Richard Thomas. Material type: Text; Format:
print
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Not fiction
Publication details: New York Cambridge University Press 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CUR.
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Price management: strategy, analysis, decision, implementation by Simon, Hermann | Fassnacht, Martin. Material type: Text; Format:
print
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Not fiction
Publication details: Switzerland Springer 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.816 SIM.
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R for marketing research and analytics by Chapman, Chris | Feit, Elea McDonnell. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Switzerland Springer 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.133 CHA.
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