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	21.	New products management by Crawford, Merle Benedetto, Anthony Di Edition: 11th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	22.	Marketing research by Beri, G.C Kaushik, Arun Kumar Rahman, Zillur Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BER. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	23.	No cover image available The attention economy and how media works: simple truths for marketers by Nelson-Field, Karen Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 NEL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	24.	Greener marketing by Grant, John Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 GRA. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	25.	The invincible company by Osterwalder, Alexander Pigneur, Yves Smith, Alan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 OST. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	26.	No filter: how Instagram transformed business celebrity and culture by Frier, Sarah Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Random House 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.30285 FRI. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	27.	Entrepreneurial marketing: a practical managerial approach by Hisrich, Robert D Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HIS. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	28.	No cover image available Consumption behaviour and social responsibility by Gupta, Karnika Singh, Narendra Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GUP. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	29.	Social customer relationship management: fundamentals, applications, technologies by Alt, Rainer Reinhold, Olaf Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 ALT. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	30.	Digitalization in the luxury fashion industry: strategic branding for millennial consumers by Cabigiosu, Anna Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 687.0688 CAB. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	31.	Cambridge handbook consumer privacy by Selinger, Evan Polonetsky, Jules Tene, Omer Material type: Text; Format: print ; Literary form: Not fiction Publication details: United Kingdom Cambridge University Press 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.34 SEL. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	32.	Brand storytelling in the digital age: theories, practice and application by Moin, S. M. A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOI. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	33.	Service management: theory and practice by Bryson, John R Sundbo, Jon Fuglsang, Lars Daniels, Peter Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BRY. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	34.	Macro-social marketing insights: systems thinking for wicked problems by Kennedy, Ann-Marie Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KEN. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	35.	One million followers: how I built a massive social following in 30 days by Kane, Brendan Material type: Text; Format: print ; Literary form: Not fiction Publication details: Suite BenBella Books, Inc. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KAN. Place hold Add to cart (remove)
	36.	Sensory marketing: an introduction by Hulten, Bertil Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HUL. Place hold Add to cart (remove)
	37.	Developing innovation: innovation management in IT companies by Buljubasic, Tomislav Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston De Gruyter 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 BUL. Place hold Add to cart (remove)

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