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	1.	Marketing made simple: a step-by-step storybrand guide for any business by Miller, Donald. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi HarperCollins Publishers 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MIL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	2.	Digital marketing essentials you always wanted to know Series: Self-Learning Management SeriesMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: USA Vibrant Publishers 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 VIB. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	3.	Marketing management: essentials you always wanted to know by Daum, Callie. Series: Self-Learning Management SeriesEdition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: USA Vibrant Publishers 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DAU. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	4.	Social media marketing for dummies by Singh, Shiv \| Diamond, Stephanie. Edition: 4thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SIN. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	5.	Marketing management by Saxena, Rajan. Edition: 6thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAX. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	6.	Pragmarketism: pragmatic marketing insights for winning Indian consumers by Bhandari, Arvind \| Bhandari, Trupti. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida HarperCollins 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BHA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	7.	Location-based marketing: geomarketing and geolocation by Cliquet, Gerard. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 CLI. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	8.	Cultural mediations of brands: unadvertization and quest for authority by Marti, Caroline. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAR. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	9.	Oversubscribed: how to get people lining up to do business with you by Priestley, Daniel. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 PRI. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	10.	Social media marketing by Tuten, Tracy L \| Solomon, Michael R. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 TUT. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	11.	Marketing research by Beri, G.C \| Kaushik, Arun Kumar \| Rahman, Zillur. Edition: 6thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BER. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	12.	No cover image available The attention economy and how media works: simple truths for marketers by Nelson-Field, Karen. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 NEL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	13.	Greener marketing by Grant, John. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 GRA. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	14.	Entrepreneurial marketing: a practical managerial approach by Hisrich, Robert D. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HIS. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	15.	Digitalization in the luxury fashion industry: strategic branding for millennial consumers by Cabigiosu, Anna. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 687.0688 CAB. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	16.	Brand storytelling in the digital age: theories, practice and application by Moin, S. M. A. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOI. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	17.	Macro-social marketing insights: systems thinking for wicked problems by Kennedy, Ann-Marie. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KEN. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	18.	One million followers: how I built a massive social following in 30 days by Kane, Brendan. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Suite BenBella Books, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KAN. Place hold Add to cart (remove)
	19.	Sensory marketing: an introduction by Hulten, Bertil. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HUL. Place hold Add to cart (remove)

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