Social media marketing for dummies

By: Singh, Shiv Contributor(s): Diamond, Stephanie Material type: Text

TextPublication details: New Delhi Wiley India Pvt. Ltd. 2020 Edition: 4thDescription: xii, 430 pISBN: 9789388991186Subject(s): Internet marketing | Consumer behavior | Online social networks | Social media--Economic aspectsDDC classification: 658.872 Summary: Description Social Media Marketing For Dummies, 4th Edition presents the essence of planning, launching, managing, and assessing a social marketing campaign in an economic 350-page guide - perfect for time-pressed marketers. This edition brings the existing content up to date for 2019 and adds new content as well.

List(s) this item appears in: Marketing | Finance & Accounting

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.872 SIN (Browse shelf(Opens below))	1	Available		001899

Description
Social Media Marketing For Dummies, 4th Edition presents the essence of planning, launching, managing, and assessing a social marketing campaign in an economic 350-page guide - perfect for time-pressed marketers. This edition brings the existing content up to date for 2019 and adds new content as well.

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