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1.
Social media marketing for dummies

by Singh, Shiv | Diamond, Stephanie.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SIN.
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2.
Social media marketing

by Tuten, Tracy L | Solomon, Michael R.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 TUT.
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The attention economy and how media works: simple truths for marketers

by Nelson-Field, Karen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 NEL.
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4.
Social customer relationship management: fundamentals, applications, technologies

by Alt, Rainer | Reinhold, Olaf.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 ALT.
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5.
One million followers: how I built a massive social following in 30 days

by Kane, Brendan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Suite BenBella Books, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KAN.

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