Your search returned 14 results.

Results
	1.	Contagious: how to build word of mouth in the digital age by Berger, Jonah Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER. Lists: Marketing. Place hold Add to cart (remove)
	2.	Contagious: how to build word of mouth in the digital age by Berger, Jonah Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER. Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	3.	Nudge: improving decisions about health, wealth and happiness by Thaler, Richard H Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2009 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 330.019 THA, ... Lists: Operation & quantitative Techniques, Public Policy & General Management. Place hold Add to cart (remove)
	4.	The choice factory: 25 behavioural biases that influence what we buy by Shotton, Richard Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Harriman House Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SHO. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	5.	Predictably irrational: the hidden forces that shape our decisions by Ariely, Dan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 153.83 ARI. Lists: Fiction, HR & OB. (1 votes) Place hold Add to cart (remove)
	6.	Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping by Graves, Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GRA. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	7.	The brain sell: when science meets shopping; how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop by Lewis, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LEW. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	8.	Neuro design: neuromarketing insights to boost engagement and profitability by Bridger, Darren Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 BRI. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	9.	Consumer culture theory by Arnould, Eric J Thompson, Craig J Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 306.3 ARN. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	10.	Business unusual: values, uncertainty and the psychology of brand resilience by Nahai, Nathalie Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142019 NAH. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	11.	The new chameleons: how to connect with consumers who defy categorization by Solomon, Michael R Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5342 SOL. Lists: Marketing. Place hold Add to cart (remove)
	12.	Consumer culture theory in Asia: history and contemporary issues by Minowa, Yuko Belk, Russell Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342095 MIN. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	13.	Hacking growth: how today's fastest-growing companies drive breakout success by Ellis, Sean Brown, Morgan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Virgin Books 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 ELL. Place hold Add to cart (remove)
	14.	Sensory marketing: an introduction by Hulten, Bertil Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HUL. Place hold Add to cart (remove)

©2019-2020 Learning Resource Centre, Indian Institute of Management Bodhgaya

free website counter

Powered by Koha