Results of search for 'ccl=pl:"London" and ccode:MAR' › Learning Resource Centre (LRC) catalog

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	61.	The dark side of marketing communications: critical marketing perspectives by Hill, Tim \| McDonagh, Pierre. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 HIL. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	62.	Creating value with data analytics in marketing: mastering data science by Verhoef, Peter C \| Kooge, Edwin \| Walk, Natasha. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 VER. Lists: Fiction, Marketing. Place hold Add to cart (remove)
	63.	AI strategy for sales and marketing: connecting marketing, sales and customer experience by King, Katie. Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80028563 KIN. Lists: IT & Decision Sciences. Place hold Add to cart (remove)
	64.	Marketing analytics: a practical guide to improving consumer insights using data techniques by Grigsby, Mike. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRI. Lists: Non Fiction. Place hold Add to cart (remove)
	65.	Social media marketing for business: scaling an integrated social media strategy across your organization by Jenkins, Andrew. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 JEN. Lists: HR & OB. Place hold Add to cart (remove)
	66.	Using semiotics in retail: leverage consumer insight to engage shoppers and boost sales by Lawes, Rachel. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.9 LAW. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	67.	Consumer culture and postmodernism by Featherstone, Mike. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2007Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 306 FEA. Lists: HR & OB. Place hold Add to cart (remove)
	68.	Statistics for marketing and consumer research by Mazzocchi, Mario. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 MAZ. Lists: HR & OB. Place hold Add to cart (remove)
	69.	Blue ocean shift: beyond competing: proven steps to inspire confidence and seize new growth by Kim, Chan W \| Mauborgne, Renee. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Pan Books 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KIM. Place hold Add to cart (remove)
	70.	Content - the atomic particle of marketing: the definitive guide to content marketing strategy by Lieb, Rebecca \| Szymanski, Jaimy. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 LIE. Place hold Add to cart (remove)
	71.	Hacking growth: how today's fastest-growing companies drive breakout success by Ellis, Sean \| Brown, Morgan. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Virgin Books 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 ELL. Place hold Add to cart (remove)
	72.	Industrial marketing by Fotiadis, Thomas \| Lindgreen, Adam \| Siomkos, George J \| Oberg, Christina \| Folinas, Dimitris. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London SAGE 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 FOT. Place hold Add to cart (remove)
	73.	Influencers and creators: business, culture and practice by Kozinets, Robert V \| Gretzel, Ulrike \| Gambetti, Rossella. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London SAGE 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KOZ. Place hold Add to cart (remove)
	74.	Side hustle: build a side business and make extra money without quitting your day job by Guillebeau, Chris. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Pan Books 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.1141 GUI. Place hold Add to cart (remove)
	75.	Marketing analytics: essential tools for data-driven decisions by Venkatesan, Rajkumar \| Farris, Paul W \| Wilcox, Ronald T. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London University of Virginia Press 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 VEN. Place hold Add to cart (remove)
	76.	Next generation retail: how to use new technology to innovate for the future by Weinswig, Deborah \| Hartmann, Renee. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 WEI. Place hold Add to cart (remove)
	77.	Sensory marketing: an introduction by Hulten, Bertil. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HUL. Place hold Add to cart (remove)
	78.	Marketing metrics: leverage analytics and data to optimize marketing strategies by Inge, Christina. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8340285 ING. Place hold Add to cart (remove)
	79.	Sustainable marketing: how to drive profits with purpose by Carvill, Michelle \| Butler, Gemma \| Evans, Geraint. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Bloomsbury Publishing 2021Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)
	80.	Understanding digital marketing: a complete guide to engaging customers and implementing successful digital campaigns by Ryan, Damian. Edition: 5thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 RYA. Place hold Add to cart (remove)

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