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1.
Qualitative consumer and marketing research

by Belk, Russell W | Fischer, Eileen | Kozinets, Robert V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BELL.
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2.
Questionnaire design: how to plan, structure and write survey material for effective market research

by Brace, Ian.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BRA.
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3.
Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping

by Graves, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GRA.
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4.
Market research in practice: an introduction to gaining greater market insight

by Hague, Paul.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 HAG.
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5.
Marketing strategy: overcome pitfalls and create effective marketing

by Tiffany, Jenna.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TIF.
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6.
Paid attention: innovative advertising for a digital world

by Yakob, Faris.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 YOK.
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7.
The new chameleons: how to connect with consumers who defy categorization

by Solomon, Michael R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page  2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5342 SOL.
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8.
Marketing analytics: a practical guide to improving consumer insights using data techniques

by Grigsby, Mike.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRI.
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9.
Statistics for marketing and consumer research

by Mazzocchi, Mario.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 MAZ.
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10.
Marketing analytics: essential tools for data-driven decisions

by Venkatesan, Rajkumar | Farris, Paul W | Wilcox, Ronald T.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London University of Virginia Press 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 VEN.

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