Results of search for 'ccl=pl:"London" and su-to:Marketing' › Learning Resource Centre (LRC) catalog

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	21.	Food supply chain management and logistics: from farm to fork by Dani, Samir. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.47664 DAN. Lists: Operation & quantitative Techniques, Public Policy & General Management. Place hold Add to cart (remove)
	22.	Questionnaire design: how to plan, structure and write survey material for effective market research by Brace, Ian. Edition: 4thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BRA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	23.	Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping by Graves, Philip. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GRA. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	24.	The brain sell: when science meets shopping; how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop by Lewis, David. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LEW. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	25.	Neuromarketing in action: how to talk and sell to the brain by Georges, Patrick M \| Bayle-Tourtoulou, Anne-Sophie. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 GEO. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	26.	Neuro design: neuromarketing insights to boost engagement and profitability by Bridger, Darren. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 BRI. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	27.	Integrated marketing communication: creative strategy from idea to implementation by Blakeman, Robyn. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London Rowman & Littlefield 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 BLA. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	28.	Integrated marketing communication: advertising and promotion in a digital world by Juska, Jerome M. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 JUS. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	29.	Empire of pain: the secret history of the Sackler dynasty by Keefe, Patrick Radden. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Picador 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.7616151092273 KEE. Lists: Fiction, Public Policy & General Management. Place hold Add to cart (remove)
	30.	Frenemies: the epic disruption of the advertising industry (and why this matters) by Auletta, Ken. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.10973 AUL. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	31.	Business unusual: values, uncertainty and the psychology of brand resilience by Nahai, Nathalie. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142019 NAH. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	32.	Influencer marketing strategy: how to create successful influencer marketing by Glenister, Gordon. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	33.	Inspiring green consumer choices: leverage neuroscience to reshape marketplace behaviour by Smith, Michael E. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	34.	Market research in practice: an introduction to gaining greater market insight by Hague, Paul. Edition: 4thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 HAG. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	35.	Marketing strategy: overcome pitfalls and create effective marketing by Tiffany, Jenna. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TIF. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	36.	Paid attention: innovative advertising for a digital world by Yakob, Faris. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 YOK. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	37.	Power of customer experience: how to use customer-centricity to drive sales and profitability by Newman, Martin. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 NEW. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	38.	Video marketing: create engaging video campaigns to drive brand growth and sales by Mowat, Jon. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 MOW. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	39.	Branded mind: what neuroscience really tells us about the puzzle of the brain and the brand by Plessis, Erik DU. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 PLE. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	40.	Traction: how any startup can achieve explosive customer growth by Weinberg, Gabriel. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.11 WEI. Lists: HR & OB, Public Policy & General Management. Place hold Add to cart (remove)

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