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1.
Quantum marketing: mastering the new marketing mindset for tomorrow's consumers

by Rajamannar, Raja.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RAJ.
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2.
Brand management: co-creating meaningful brands

by Beverland, Michael.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BEV.
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3.
Paid attention: innovative advertising for a digital world

by Yakob, Faris.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 YOK.
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4.
Branded mind: what neuroscience really tells us about the puzzle of the brain and the brand

by Plessis, Erik DU.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page  2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 PLE.
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5.
Sustainable branding: ethical, social, and environmental cases and perspectives

by Foroudi, Pantea | Palazzo, Maria.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 FOR.
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6.
Brand management: an introduction through storytelling

by Mogaji, Emmanuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOG.
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7.
Brand elevation: lessons in ueber-branding

by Schaefer, Wolfgang | Kuehlwein, J. P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page  2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SCH.
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8.
Creating brand cool: brand distinction in the online marketplace

by Abraham, Joan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ABR.
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9.
Experiential marketing: case studies in customer experience

by Batat, Wided.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BAT.
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10.
Future-ready retail: how to reimagine the customer experience, rebuild retail spaces and reignite our shopping malls and streets

by Ibrahim, Ibrahim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 IBR.
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