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1.
Contagious: how to build word of mouth in the digital age

by Berger, Jonah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER.
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2.
Contagious: how to build word of mouth in the digital age

by Berger, Jonah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER.
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3.
Nudge: improving decisions about health, wealth and happiness

by Thaler, Richard H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 330.019 THA, ...
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4.
The choice factory: 25 behavioural biases that influence what we buy

by Shotton, Richard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Harriman House Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SHO.
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5.
Predictably irrational: the hidden forces that shape our decisions

by Ariely, Dan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 153.83 ARI.
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6.
Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping

by Graves, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GRA.
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7.
The brain sell: when science meets shopping; how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

by Lewis, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LEW.
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8.
Neuro design: neuromarketing insights to boost engagement and profitability

by Bridger, Darren.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 BRI.
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9.
Consumer culture theory 

by Arnould, Eric J | Thompson, Craig J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 306.3 ARN.
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10.
Business unusual: values, uncertainty and the psychology of brand resilience

by Nahai, Nathalie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142019 NAH.
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11.
Inspiring green consumer choices: leverage neuroscience to reshape marketplace behaviour

by Smith, Michael E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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12.
The new chameleons: how to connect with consumers who defy categorization

by Solomon, Michael R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page  2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5342 SOL.
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13.
Consumer culture theory in Asia: history and contemporary issues

by Minowa, Yuko | Belk, Russell.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342095 MIN.
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14.
Hacking growth: how today's fastest-growing companies drive breakout success

by Ellis, Sean | Brown, Morgan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Virgin Books 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 ELL.

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15.
Sensory marketing: an introduction

by Hulten, Bertil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HUL.

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