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Product management in practice: a practical, tactical guide for your first day and every day after

By: Lemay, MattContributor(s): Williams, NataliaMaterial type: TextTextPublication details: Mumbai Shroff Publishers and Distributors Pvt. Ltd. 2022 Edition: 2ndDescription: xxiii, 269 pISBN: 9789355422736Subject(s): Product ManagementDDC classification: 658.5 Summary: Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams. In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers. Updated for the era of remote and hybrid work, this book provides actionable answers to product management's most persistent and confounding questions, starting with: What exactly am I supposed to do all day? With this book, you'll learn: What the day-to-day work of product management entails--and how to excel at it Why no job title or description will resolve the ambiguity of your role How to bridge the false dichotomy between "strategy" and "execution" Why the temptation to focus on decks and documentation can be bad for your team (and for you) How to prioritize your time and pick your battles
List(s) this item appears in: Marketing | Finance & Accounting
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC
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Marketing 658.5 LEM (Browse shelf(Opens below)) 1 Available 003641

Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams.

In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers. Updated for the era of remote and hybrid work, this book provides actionable answers to product management's most persistent and confounding questions, starting with: What exactly am I supposed to do all day?

With this book, you'll learn:

What the day-to-day work of product management entails--and how to excel at it
Why no job title or description will resolve the ambiguity of your role
How to bridge the false dichotomy between "strategy" and "execution"
Why the temptation to focus on decks and documentation can be bad for your team (and for you)
How to prioritize your time and pick your battles

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