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101.
Customer loyalty: concept, context & character by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 RAI.

102.
Psychological testing and assessment: an introduction to tests and measurement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 150.287 COH.

103.
Marketing research by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017
Availability: Items available for loan: Indian Institute of Management LRC (6)Call number: 658.8 MAL, ...

104.
Services marketing: integrating customer focus across the firm by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI.

105.
Advertising and promotion: an integrated marketing communication perspective by
Edition: 9th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (8)Call number: 659.1 BEL, ...

106.
Operations and supply chain management by
Edition: 8th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 RUS.

107.
Consumer behavior, concepts and applications by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LOU.

108.
Marketing management by
Edition: 15th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016
Online resources:
Availability: Items available for loan: Indian Institute of Management LRC (11)Call number: 658.8 KOT, ...
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109.
Customer relationship management: emerging concepts, tools and applications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SHE.

110.
Business analytics: applications to consumer marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUR.

111.
A course in game theory by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI Learning Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 519.3 OSB.

112.
Linear algebra by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 512.897 HOF.

113.
Linear algebra and its applications by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2007
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 512.5 STR.

114.
Fundamentals of queueing theory by Series: Wiley series in probability and statistics
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 519.82 GRO.

115.
The Toyota way by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 LIK.

116.
Stochastic processes by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 519.2 ROS.

117.
Supply chain management: text and cases by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 SHA.

118.
Design and analysis of experiments by
Edition: 8th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 001.434 MON.

119.
Introduction to operations research by
Edition: 10th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4034 HIL.

120.
Nonlinear programming: theory and algorithms by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 519.76 BAZ.

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