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1.
UnBranding: 100 branding lessons for the age of disruption by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 STR.
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2.
Marketing made simple: a step-by-step storybrand guide for any business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi HarperCollins Publishers 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MIL.
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3.
Advertising and integrated brand promotion by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 OGU.
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4.
Strategic brand management for B2B markets: a road map for organizational transformation by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAR.
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5.
Brand Wars: combat strategies for Indian brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 GUP.
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