Results of search for 'ccl=pl:"New Delhi" and location:GEN' › Learning Resource Centre (LRC) catalog

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	1.	Research for marketing decisions by Green, Paul E Tull, Donald S Albaum, Gerald Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 1998 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRE. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	2.	Strategic market management: global perspectives by Aaker, David A Mcloughlin, Damien Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 AAK, ... Lists: IT, Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	3.	Retail management: a strategic approach by Berman, Barry Evans, Joel R Chatterjee, Patrali Edition: 13th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 BER. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	4.	Marketing channel: a management view by Rosenbloom, Bert Edition: 8th Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 ROS. Lists: Finance & Accounting, Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	5.	Business marketing: concepts and cases by Sarin, Sharad Edition: 9th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAR. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	6.	Service management and marketing: customer management in service competition by Gronroos, Christian Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRO. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	7.	Retailing management by Levy, Michael Weitz, Barton Pandit, Ajay Edition: 8th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 LEV. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	8.	Innovation management and new product development by Trott, Paul Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2010 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 TRO. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	9.	The art of digital marketing: the definitive guide to creating strategic, targeted, and measurable online campaigns by Dodson, Ian Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019 Availability: Not available: Indian Institute of Management LRC: Pending hold (1). Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	10.	Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane Parameswaran, Ambi M. G Jacob, Isaac Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KEL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	11.	Marketing research by Aaker, David A Kumar, V Leone, Robert P Day, George S Edition: 11th Publication details: New Delhi Wiley India Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ... Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	12.	Marketing research: text and cases by Nargundkar, Rajendra Edition: 3rd Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 NAR. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	13.	Consumer behavior by Schiffman, Leon G Kumar, S. Ramesh Wisenblit, Joseph Edition: 12th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	14.	B2B marketing: a south-asian perspective by Hutt, Michael D Sharma, Dheeraj Speh, Thomas W Edition: 11th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2014 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing. Place hold Add to cart (remove)
	15.	Consumer behavior by Blackwell, Roger D Engel, James F Miniard, Paul W Rahman, Zillur Edition: 10th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	16.	Consumer behavior: buying, having and being by Solomon, Michael R Edition: 11th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (9)Call number: 658.8342 SOL, ... Lists: Marketing. Place hold Add to cart (remove)
	17.	Fascinate: how to make your brand impossible to resist by Hogshead, Sally Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi HarperCollins Publishers 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 HOG. Lists: Marketing. Place hold Add to cart (remove)
	18.	Brand seduction: how neuroscience can help marketers build memorable brands by Weber, Daryl Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pan Macmillion India 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WEB. Lists: Marketing. Place hold Add to cart (remove)
	19.	Services marketing: people, technology and strategy by Wirtz, Jochen Lovelock, Christopher Chatterjee, Jayanta Edition: 8th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.8 WIR, ... Lists: Marketing. Place hold Add to cart (remove)
	20.	Services marketing: integrating customer focus across the firm by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI. Lists: Marketing. Place hold Add to cart (remove)

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