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1.
America: the mother of all brands

by Anholt, Simon | Hildreth, Jeremy.

Series: Great brand storiesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ANH.
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Harry Potter: brand magic of the boy wizard

by Brown, Stephen.

Series: Great brand storiesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 BRO.
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