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	1.	Rethinking competitive advantage: new rules for the digital age by Charan, Ram Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4062 CHA. Lists: Non Fiction, Public Policy & General Management. Place hold Add to cart (remove)
	2.	Customer service nightmares: 100 tales of the worst experiences possible, and how they could have been fixed by Friedman, Nancy Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2006 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 FRI. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	3.	An introduction to industrial service design by Satu, Miettinen Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SAT. Lists: Marketing. Place hold Add to cart (remove)
	4.	Inspired: how to create tech products customers love by Cagan, Marty Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 CAG. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	5.	Strategic marketing for health care organizations: building a customer-driven health system by Kotler, Philip Stevens, Robert J Shalowitz, Joel Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken John Wiley & Sons 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 362.10688 KOT. Place hold Add to cart (remove)
	6.	Ultimate question: for driving good profits and true growth by Reichheld, Fred Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business School Press 2006 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.1554 REI. Place hold Add to cart (remove)
	7.	Free, perfect, and now: connecting to the three insatiable customer demands: a CEO's true story by Rodin, Robert Hartman, Curtis Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Simon & Schuster 1999 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 ROD. Place hold Add to cart (remove)

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