Contents of Marketing › Learning Resource Centre (LRC) catalog

Principles of management by

Edition: 7th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2022

Availability: Not available: Indian Institute of Management LRC: Checked out (1).

Lists:

Marketing,
Non Fiction.

Sales and distribution management: text and cases by

Edition: 3rd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 HAV.

Lists:

HR & OB,
Marketing.

Global marketing: a decision oriented approach by

Edition: 4th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022

Availability: Not available: Indian Institute of Management LRC: Checked out (1).

Lists:

Global Marketing by

Edition: 8th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022

Availability: Not available: Indian Institute of Management LRC: Checked out (1).

Lists:

Marketing.

Rural marketing by

Kashyap, Pradeep

Edition: 3rd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KAS.

Lists:

Marketing.

The future of branding by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SRI.

Lists:

Internet marketing: strategy, implementation and practice by

Edition: 3rd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA.

Lists:

Marketing.

International business: the new realities by

Edition: 4th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022

Availability: Not available: Indian Institute of Management LRC: Checked out (1).

Lists:

HR & OB,
Marketing.

Sales and distribution management: decisions, strategies, and cases by

Edition: 6th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 STI.

Lists:

Fundamentals of international business by

Varma, Sumati

Edition: 4th

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2020

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.88 VAR.

Lists:

Marketing for hospitality and tourism by

Edition: 7th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2020

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 647.940688 KOT.

Lists:

Google: the surprising success of search engine by

Taylor, Neil

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Viva Books Private Ltd. 2009

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 025.04252 TAY.

Lists:

International business: the challenges of globalization by

Edition: 8th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017

Availability: Not available: Indian Institute of Management LRC: Checked out (1).

Lists:

HR & OB,
Marketing.

Harry Potter: brand magic of the boy wizard by

Brown, Stephen

Series: Great brand stories

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Viva Books Private Ltd. 2009

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 BRO.

Lists:

Marketing research by

Edition: 8th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson Education 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BUR.

Lists:

Sales and distribution management: decisions, strategies, and cases by

Edition: 6th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 STI.

Lists:

A framework for marketing management by

Edition: 6th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.

Lists:

Marketing.

Business market management (B2B): understanding, creating and delivering value by

Edition: 3rd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 AND.

Lists:

Marketing.

Integrated advertising, promotion, and marketing communications by

Edition: 6th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 CLO.

Lists:

Selling and sales management by

Jobber, David

Edition: 10th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2020

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 JOB.

Lists:

HR & OB,
Marketing.

	Principles of management by Tripathi, P. C Reddy, P. N Bajpai, Ashish Edition: 7th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2022 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Non Fiction. Add to cart (remove)
	Sales and distribution management: text and cases by Havaldar, Krishna K Cavale, Vasant M Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 HAV. Lists: HR & OB, Marketing. Add to cart (remove)
	Global marketing: a decision oriented approach by Hollensen, Svend Banerjee, Madhumita Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Global Marketing by Keegan, Warren J Dutta, Gautam Edition: 8th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing. Add to cart (remove)
	Rural marketing by Kashyap, Pradeep Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KAS. Lists: Marketing. Add to cart (remove)
	The future of branding by Srivastava, Rajendra K Thomas, Gregory Metz Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SRI. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Internet marketing: strategy, implementation and practice by Chaffey, Dave Ellis-Chadwick, Fiona Mayer, Richard Johnston, Kevin Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA. Lists: Marketing. Add to cart (remove)
	International business: the new realities by Cavusgil, S. Tamer Knight, Gary Riesenberger, John Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: HR & OB, Marketing. Add to cart (remove)
	Sales and distribution management: decisions, strategies, and cases by Still, Richard R Cundiff, Edward W Govoni, Norman A. P Puri, Sandeep Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 STI. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Fundamentals of international business by Varma, Sumati Edition: 4th Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.88 VAR. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Marketing for hospitality and tourism by Kotler, Philip Bowen, John T Makens, James Baloglu, Seyhmus Edition: 7th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 647.940688 KOT. Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Google: the surprising success of search engine by Taylor, Neil Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 025.04252 TAY. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	International business: the challenges of globalization by Wild, John J Wild, Kenneth L Edition: 8th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: HR & OB, Marketing. Add to cart (remove)
	Harry Potter: brand magic of the boy wizard by Brown, Stephen Series: Great brand stories Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 BRO. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Marketing research by Burns, Alvin C Bush, Ronald F Veeck, Ann Edition: 8th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BUR. Lists: IT & Decision Sciences, Marketing. Add to cart (remove)
	Sales and distribution management: decisions, strategies, and cases by Still, Richard R Cundiff, Edward W Govoni, Norman A. P Puri, Sandeep Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 STI. Lists: IT & Decision Sciences, Marketing. Add to cart (remove)
	A framework for marketing management by Kotler, Philip Keller, Kevin Lane Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT. Lists: Marketing. Add to cart (remove)
	Business market management (B2B): understanding, creating and delivering value by Anderson, James C Narus, James A Narayandas, Das Seshadri, D.V.R Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 AND. Lists: Marketing. Add to cart (remove)
	Integrated advertising, promotion, and marketing communications by Clow, Kenneth E Baack, Donald E Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 CLO. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Selling and sales management by Jobber, David Edition: 10th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 JOB. Lists: HR & OB, Marketing. Add to cart (remove)