Contents of Marketing › Learning Resource Centre (LRC) catalog

Digital marketing: a practical approach by

Charlesworth, Alan

Edition: 3rd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York Routledge 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA.

Lists:

Total relationship marketing by

Gummesson, Evert

Edition: 3rd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York Routledge 2008

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 GUM.

Lists:

Customer relationship management: concept, strategy, and tools by

Publication details: Germany Springer 2006

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM.

Lists:

Seven deadly sins in consumption by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Cheltenham Edward Elgar Publishing Limited 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 339.47 SYR.

Lists:

Applied regression analysis for business: tools, traps and applications by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Switzerland Springer 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 519.536 WEL.

Lists:

Marketing.

Handbook of research on consumerism and buying behavior in developing nations by

Gbadamosi, Ayantunji

Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Hershey, USA IGI Global 2016

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342091724 GBA.

Lists:

The long tail: how endless choice is creating unlimited demand by

Anderson, Chris

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London Random House Business Books 2009

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND.

Lists:

Business-to-business marketing by

Edition: 4th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London Sage Publications Ltd. 2017

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BRE.

Lists:

Purple cow: transform your business by being remarkable by

Godin, Seth

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London Penguin Books Ltd. 2002

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.

Lists:

Customer relationship management: concepts and technologies by

Edition: 4th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York Routledge 2019

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT.

Lists:

Business marketing: concepts and cases by

Sarin, Sharad

Edition: 9th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAR.

Lists:

Marketing services: competing through quality by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York Free Press 1991

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 BER.

Lists:

Marketing.

Buy ology: truth and lies about why we buy by

Lindstrom, Martin

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York Crown Business 2010

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LIN.

Lists:

Contagious: how to build word of mouth in the digital age by

Berger, Jonah

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London Simon & Schuster 2013

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER.

Lists:

Eye on the bottom-line: figuring out the world of figures by

Lamba, Anil

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Noida HarperCollins Publishers 2019

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 657.32 LAM.

Lists:

Marketing.

This is marketing by

Godin, Seth

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London Penguin Books Ltd. 2019

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.

Lists:

The personal MBA: a world-class business education in a single volume by

Kaufman, Josh

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London Penguin Books Ltd. 2019

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650 KAU.

Lists:

Eye on the bottom-line: figuring out the world of figures by

Lamba, Anil

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Noida HarperCollins Publishers 2019

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 657.32 LAM.

Lists:

Essentials of services marketing by

Edition: 3rd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR.

Lists:

Sales EQ: how ultra-high performers leverage sales-specific emotional intelligence to close the complex deal by

Blount, Jeb

Publication details: New Delhi Wiley India Pvt. Ltd. 2017

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85019 BLO.

Lists:

	Digital marketing: a practical approach by Charlesworth, Alan Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Total relationship marketing by Gummesson, Evert Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2008 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 GUM. Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Customer relationship management: concept, strategy, and tools by Kumar, V Reinartz, Werner J Publication details: Germany Springer 2006 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Seven deadly sins in consumption by Syrjala, Henna Leskinen, Hanna Liepamaa Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Limited 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 339.47 SYR. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Applied regression analysis for business: tools, traps and applications by Welc, Jacek Esquerdo, Pedro J. Rodriguez Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 519.536 WEL. Lists: Marketing. Add to cart (remove)
	Handbook of research on consumerism and buying behavior in developing nations by Gbadamosi, Ayantunji Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hershey, USA IGI Global 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342091724 GBA. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	The long tail: how endless choice is creating unlimited demand by Anderson, Chris Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Random House Business Books 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Business-to-business marketing by Brennan, Ross McDowell, Raymond Canning, Louise Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BRE. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Purple cow: transform your business by being remarkable by Godin, Seth Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2002 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Customer relationship management: concepts and technologies by Buttle, Francis Maklan, Stan Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT. Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Business marketing: concepts and cases by Sarin, Sharad Edition: 9th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAR. Lists: IT & Decision Sciences, Marketing. Add to cart (remove)
	Marketing services: competing through quality by Berry, Leonard L Parasuraman, A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Free Press 1991 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 BER. Lists: Marketing. Add to cart (remove)
	Buy ology: truth and lies about why we buy by Lindstrom, Martin Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Crown Business 2010 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LIN. Lists: IT & Decision Sciences, Marketing. Add to cart (remove)
	Contagious: how to build word of mouth in the digital age by Berger, Jonah Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER. Lists: Business Communication, Marketing. Add to cart (remove)
	Eye on the bottom-line: figuring out the world of figures by Lamba, Anil Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida HarperCollins Publishers 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 657.32 LAM. Lists: Marketing. Add to cart (remove)
	This is marketing by Godin, Seth Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD. Lists: Business Communication, Marketing. Add to cart (remove)
	The personal MBA: a world-class business education in a single volume by Kaufman, Josh Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650 KAU. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Eye on the bottom-line: figuring out the world of figures by Lamba, Anil Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida HarperCollins Publishers 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 657.32 LAM. Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Essentials of services marketing by Wirtz, Jochen Lovelock, Christopher Chatterjee, Jayanta Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Sales EQ: how ultra-high performers leverage sales-specific emotional intelligence to close the complex deal by Blount, Jeb Publication details: New Delhi Wiley India Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85019 BLO. Lists: Finance & Accounting, Marketing. Add to cart (remove)