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Marketing services: competing through quality by Berry, Leonard L | Parasuraman, A. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Free Press 1991Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 BER.
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Digital marketing: a practical approach by Charlesworth, Alan. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA.
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Total relationship marketing by Gummesson, Evert. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 GUM.
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Customer relationship management: concept, strategy, and tools by Kumar, V | Reinartz, Werner J. Publication details: Germany Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM.
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Seven deadly sins in consumption by Syrjala, Henna | Leskinen, Hanna Liepamaa. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cheltenham Edward Elgar Publishing Limited 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 339.47 SYR.
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Applied regression analysis for business: tools, traps and applications by Welc, Jacek | Esquerdo, Pedro J. Rodriguez. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Switzerland Springer 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 519.536 WEL.
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Handbook of research on consumerism and buying behavior in developing nations by Gbadamosi, Ayantunji. Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book seriesMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hershey, USA IGI Global 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342091724 GBA.
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The long tail: how endless choice is creating unlimited demand by Anderson, Chris. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Random House Business Books 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND.
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Business-to-business marketing by Brennan, Ross | McDowell, Raymond | Canning, Louise. Edition: 4thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BRE.
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Purple cow: transform your business by being remarkable by Godin, Seth. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Penguin Books Ltd. 2002Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.
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Customer relationship management: concepts and technologies by Buttle, Francis | Maklan, Stan. Edition: 4thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT.
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Business marketing: concepts and cases by Sarin, Sharad. Edition: 9thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAR.
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Essentials of services marketing by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR.
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Buy ology: truth and lies about why we buy by Lindstrom, Martin. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Crown Business 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LIN.
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Contagious: how to build word of mouth in the digital age by Berger, Jonah. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Simon & Schuster 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER.
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Eye on the bottom-line: figuring out the world of figures by Lamba, Anil. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida HarperCollins Publishers 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 657.32 LAM.
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This is marketing by Godin, Seth. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Penguin Books Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.
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The personal MBA: a world-class business education in a single volume by Kaufman, Josh. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Penguin Books Ltd. 2019Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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Eye on the bottom-line: figuring out the world of figures by Lamba, Anil. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida HarperCollins Publishers 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 657.32 LAM.
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Sales EQ: how ultra-high performers leverage sales-specific emotional intelligence to close the complex deal by Blount, Jeb. Publication details: New Delhi Wiley India Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85019 BLO.
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