Marketing

This list contains 785 titles

Business Gurus speak

by Chary, S.N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Macmillan Press Ltd. 2003Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 CHA.
Business law for managers: IIMA series

by Agarwal, Anurag K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Penguin Random House India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 346.9407 AGA.
Business market management (B2B): understanding, creating and delivering value

by Anderson, James C | Narus, James A | Narayandas, Das | Seshadri, D.V.R.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 AND.
Business marketing: concepts and cases

by Sarin, Sharad.

Edition: 9thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAR.
Business networking: innovation and ideas in theory and practice

by O'Sullivan, Catherine | O'Sullivan, Terry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.7 OSU.
Business recoded: have the courage to create a better future for yourself and your business

by Fisk, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 FIS.
Business research methods

by Bajpai, Naval.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (4)Call number: 658.0072 BAJ, ...
Business unusual: values, uncertainty and the psychology of brand resilience

by Nahai, Nathalie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142019 NAH.
Business-to-business marketing

by Brennan, Ross | McDowell, Raymond | Canning, Louise.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BRE.
Business-to-business marketing: relationship, networks and strategies

by Ellis, Nick | Sarkar, Soumya.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2018Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.804 ELL, ...
Buy ology: truth and lies about why we buy

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Crown Business 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LIN.
BW Marketing whitebook 2021-22

by Business World.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi BW Books 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.0954 BW.
Cambridge handbook consumer privacy

by Selinger, Evan | Polonetsky, Jules | Tene, Omer.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: United Kingdom Cambridge University Press 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.34 SEL.
Can't hurt me: master your mind and defy the odds

by Goggins, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: USA Lioncrest 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 359.0092 GOG.
Capitalism and freedom

by Friedman, Milton.

Publication details: University of Chicago Press Availability: No items available.
Career and family: women’s century-long journey toward equity

by Goldin, Claudia.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Princeton Princeton University Press 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 331.421530973 GOL.
Case studies in operations research: applications of optimal decision making

by Murty, Katta G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Springer 2005Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.40301 MUR.
Cases in hospitality and tourism management

by O'Halloran, Robert M | Robert M | Jarvis, Ken | Allen-Chabot, Amy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 647.94 OHA.
Cash and Derivatives Markets in Foreign Exchange

by A. V Rajwade.

Publication details: MGH Availability: No items available.
CFIN: a South-Asian perspective

by Besley, Scott | Brigham, Eugene F | Parasuraman, N. R.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.15 BES, ...
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