|
Handbook of relationship marketing by Sheth, Jagdish N | Parvatiyar, Atul. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2002Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE.
|
|
The handbook for focus group research by Greenbaum, Thomas L. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: California Sage Publications, Inc. 1998Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRE.
|
|
The relationship marketer: rethinking strategic relationship marketing by Hougaard, Soren | Bjerre, Mogens. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Springer 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOU.
|
|
Permission marketing: the marketing classic for the internet age by Godin, Seth. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Pocket Books 2007Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.
|
|
The 22 immutable laws of marketing by Ries, Al | Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Profile Books Ltd. 1994Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RIE.
|
|
Marketing chronicles: a compendium of global and local marketing insights from the pre-smartphone and post-smartphone eras by Dwivedi , Nimish V. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai Notion Press Media Pvt Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DWI.
|
|
Creating signature stories: strategic messaging that persuades, energizes and inspires by Aaker, David A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Gurgaon Penguin Portfolio 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.35 AAK.
|
|
Profit first: transform your business from a cash-eating monster to a money-making machine by Michalowicz, Mike. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Portfolio Penguin 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.15 MIC.
|
|
The psychology of selling: how to sell more, easier, and faster than you ever thought possible by Tracy, Brian. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: USA HarperCollins Publishers 2004Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85019 TRA.
|
|
The ultimate sales machine: turbocharge your business with relentless focus on 12 key strategies by Holmes, Chet. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Penguin Portfolio 2007Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 HOL.
|
|
Handbook of marketing scales: multi-item measures for marketing and consumer behavior research by Bearden, William O | Netemeyer, Richard G | Haws, Kelly L. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Los Angeles Sage Publications, Inc. 2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEA.
|
|
Quantum marketing: mastering the new marketing mindset for tomorrow's consumers by Rajamannar, Raja. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London HarperCollins Publishers 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RAJ.
|
|
Pandeymonium: Piyush Pandey on advertising by Pandey, Piyush. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 PAN.
|
|
Secrets of closing the sale by Zigler, Zig. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai Embassy Books 2003Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 ZIG.
|
|
Marketing research: measurement and method by Tull, Donald S | Hawkins, Del I. Edition: 6thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI Learning Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TUL.
|
|
Ultralearning: accelerate your career, master hard skills, and outsmart the competition by Young, Scott H. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London HarperCollins Publishers 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.1 YOU.
|
|
UnBranding: 100 branding lessons for the age of disruption by Stratten, Scott. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 STR.
|
|
The McKinsey mind: understanding and implementing the problem-solving tools and management techniques of the world's top strategic consulting firm
by Rasiel, Ethan M | Friga, Paul N. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 RAS.
|
|
Handbook of research on customer engagement by Hollebeek, Linda D | Sprott, David E. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cheltenham Edward Elgar Publishing Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOL.
|
|
Instagram for business for dummies by Herman, Jenn | Butow, Eric | Walker, Corey. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 HER.
|