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Commodity markets and derivatives by Chatnani, Niti Nandini. Edition: 2ndMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6328 CHA.
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Consumer behavior by Kardes, Frank R | Cronley, Maria L | Cline, Thomas W. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KAR.
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Consumer behavior: a managerial perspective by Sharma, Dheeraj | Sheth, Jagdish N | Mittal, Banwari. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SHA.
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Mysteries in management by Mathur, Ajeet N. Series: IIM Ahmedabad BooksMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 MAT.
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Digital marketing by Gupta, Seema. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 GUP.
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Retail marketing in the modern age by Chaudhary, Prashant. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 CHA.
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Essentials of management: an international, innovation, and leadership perspective by Koontz, Harold | Weihrich, Heinz | Cannice, Mark V. Edition: 11thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw-Hill Education 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 KOO.
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From pony to unicorn: scaling a start up sustainably by Aggarwal, Sanjeev | Hari, T. N. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.04 AGG.
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Guinness: the colorful story of a black and white brand by Griffiths, Mark. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 GRI.
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Great Brand Stories: Scotch Whisky - the story of Scotland's greatest export by Delves, Stuart. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 641.252 DEL.
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Gurus on e-business: a guide to the world's thought-leaders in e-business by Middleton, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 MID.
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Gurus on marketing by Kermally, Sultan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KER.
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Intelligent marketing: employing new-age technologies by Kumar, V. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM.
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International business by Aswathappa, K. Edition: 7thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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Marketing research: an introductory approach by Kidwai, Sabihuddin. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 KID.
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Marketing models by Lilien, Gary L | Kotler, Philip | Moorthy, K. Sridhar. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI Learning Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 LIL, ...
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Storm the norm: untold stories of 20 brands that did it best by Motwani, Anisha. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Rupa Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOT.
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Franchise management for dummies by Seid, Michael H | Mazero, Joyce. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken John Wiley & Sons, Inc. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8708 SEI.
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Strategic brand management for B2B markets: a road map for organizational transformation by Sarin, Sharad. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAR.
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Brand management: the Indian context by Moorthi, Y. L. R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8270954 MOO, ...
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