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How brands become icons: the principles of cultural branding by Holt, Douglas B. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston Harvard Business Review Press 2004Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HOL.
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Tata: the evolution of a corporate brand by Witzel, Morgen. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Gurgaon Penguin Random House India Pvt. Ltd. 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.2 WIT.
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Titan: inside India's most successful consumer brand by Kamath, Vijay. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Gurugram Hachette Books 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8270954 KAM.
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UnBranding: 100 branding lessons for the age of disruption by Stratten, Scott. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 STR.
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Brand management: co-creating meaningful brands by Beverland, Michael. Edition: 2ndMaterial type: Text; Format:
print
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Not fiction
Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BEV.
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Personal branding for dummies by Chritton, Susan. Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.1 CHR.
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Advertising and integrated brand promotion by O'Guinn, Thomas Clayton | Semenik, Richard J | Allen, Chris T | Scheinbaum, Angeline Close. Edition: 7thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 OGU.
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Brandvantage: a 12-week master plan for brand leadership and beyond by Bhandari, Trupti | Bhandari, Arvind. Material type: Text; Format:
print
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Not fiction
Publication details: Gurugram Penguin Random House India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 BHA.
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Paid attention: innovative advertising for a digital world by Yakob, Faris. Edition: 2ndMaterial type: Text; Format:
print
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Not fiction
Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 YOK.
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Brand Wars: combat strategies for Indian brands by Gupte, Rajiv. Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 GUP.
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