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1.
Consumer behavior

by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur.

Edition: 10thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
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2.
Contagious: how to build word of mouth in the digital age

by Berger, Jonah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER.
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3.
Hooked: how to build habit-forming products

by Eyal, Nir | Hoover, Ryan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio Press 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 EYA.
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4.
Consumer behaviour: the Indian context (concepts and cases)

by Kumar, S. Ramesh.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KUM.
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5.
Consumer behavior

by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
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6.
Consumer Behavior: building marketing strategy

by Hawkins, Del I | Motherbaugh, David L | Mookerjee, Amit.

Edition: 12thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAW.
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7.
Consumer behavior, concepts and applications

by Loudon, David L | Bitta, Albert J. Della.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LOU.
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8.
Online consumer behavior: theory and research in social media, advertising, and e-tail

by Close, Angeline G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 CLO.
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9.
Handbook of research on consumerism and buying behavior in developing nations

by Gbadamosi, Ayantunji.

Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hershey, USA IGI Global 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342091724 GBA.
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10.
Contagious: how to build word of mouth in the digital age

by Berger, Jonah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER.
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11.
Nudge: improving decisions about health, wealth and happiness

by Thaler, Richard H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 330.019 THA, ...
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12.
The choice factory: 25 behavioural biases that influence what we buy

by Shotton, Richard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Harriman House Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SHO.
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13.
Authenticity: what consumers really want

by Gilmore, James H | Pine, B. Joseph.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Massachusetts Harvard Business Review Press 2007Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8343 GIL.
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14.
Predictably irrational: the hidden forces that shape our decisions

by Ariely, Dan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 153.83 ARI.
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15.
Handbook of research methods in consumer psychology

by Kardes, Frank R | Herr, Paul M | Schwarz, Norbert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KAR.
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16.
Understanding Indian consumers

by Maheswaran, Durairaj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83420954 MAH.
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17.
Marketing to millennials for dummies

by Padveen, Corey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800842 PAD.
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18.
Social media marketing for dummies

by Singh, Shiv | Diamond, Stephanie.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SIN.
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19.
Consumer behavior: a South Asian perspective

by Babin, Barry J | Harris, Eric G | Mohan, Ashutosh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BAB.
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20.
Consumer behavior

by Kardes, Frank R | Cronley, Maria L | Cline, Thomas W.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KAR.
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