Marketing models

By: Lilien, Gary L Contributor(s): Kotler, Philip | Moorthy, K. Sridhar Material type: Text

TextPublication details: New Delhi PHI Learning Pvt. Ltd. 2019 Description: xv, 803 pISBN: 9788120314757Subject(s): Marketing - ManagementDDC classification: 658.8 Summary: Description: Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets. It describes some of the important developments in marketing theory which help analyse marketing issues more effectively.

List(s) this item appears in: Marketing | Business Communication

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 LIL (Browse shelf(Opens below))	1	Available		002058
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 LIL (Browse shelf(Opens below))	2	Available		002059

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Previous	658.8 LAN Essentials of marketing management	658.8 LEA Marketing to mindstates: the practical guide to applying behavior design to research and marketing	658.8 LEE Success in social marketing: 100 case studies from around the globe	658.8 LIL Marketing models	658.8 LIL Marketing models	658.8 MAI Marketing analytics for strategy decision making	658.8 MAI Marketing analytics for strategy decision making	Next

Description:

Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets. It describes some of the important developments in marketing theory which help analyse marketing issues more effectively.

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