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Business marketing: concepts and cases by Sarin, Sharad. Edition: 9thMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAR.
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Marketing strategy: based on first principles and data analytics by Palmatier, Robert W | Sridhar, Shrihari. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Palgrave Macmillan 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 PAL.
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B2B marketing: a south-asian perspective by Hutt, Michael D | Sharma, Dheeraj | Speh, Thomas W. Edition: 11thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2014Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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Marketing management by Kotler, Philip | Keller, Kevin Lane. Edition: 15thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management LRC (11)Call number: 658.8 KOT, ...
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Essentials of marketing management by Lancaster, Geoffrey | Massingham, Lester | Ashford, Ruth. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York CRC Press 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAN.
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Total relationship marketing by Gummesson, Evert. Edition: 3rdMaterial type: Text; Format:
print
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Not fiction
Publication details: New York Routledge 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 GUM.
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Marketing management: Indian cases by Gupta, Prachi | Aggarwal, Ashita | Majra, Hufrish | Jacob, Isaac | Venkatesh, Shanthi. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 GUP, ...
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Marketing management by Kotler, Philip | Keller, Kevin Lane | Jha, Mithileshwar. Edition: 14thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (1).
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Thought leadership: prompting businesses to think and learn by Young, Laurie. Material type: Text; Format:
print
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Not fiction
Publication details: London Kogan Page Limited 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4092 YOU.
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Marketing management by Saxena, Rajan. Edition: 6thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAX.
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A framework for marketing management by Kotler, Philip | Keller, Kevin Lane. Edition: 6thMaterial type: Text; Format:
print
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Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.
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Marketing models by Lilien, Gary L | Kotler, Philip | Moorthy, K. Sridhar. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI Learning Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 LIL, ...
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Kaleidoscopic perspectives of research in the globalized era by Cheema, H. S. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai Himalaya Publishing House Pvt. Ltd. 2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800954 CHE.
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Location-based marketing: geomarketing and geolocation by Cliquet, Gerard. Material type: Text; Format:
print
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Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 CLI.
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Retail marketing management by Gilbert, David. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 GIL.
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Entrepreneurial marketing: a practical managerial approach by Hisrich, Robert D. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cheltenham Edward Elgar 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HIS.
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