Social media marketing
Material type:
TextPublication details: New Delhi Sage Publications India Pvt. Ltd. 2020 Edition: 3rdDescription: xxiv, 407 pISBN: 9789353883485Subject(s): Internet marketing | Social media--Economic aspects | Online social networksDDC classification: 658.872 Summary: Students of MBA and PGDM courses would be the primary target audience for this textbook. It will also be useful to attendees of Executive and Management Development Programs.
Social Media Marketing blends essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. This textbook outlines the “four zones” of social media—community, publishing, entertainment, and commerce—which marketers can use as a part of the strategic planning processes to achieve their core objectives.
The new edition has been extensively updated and expanded to include a new chapter on tactical planning and execution, and covers the latest research within social media marketing. It also incorporates new case studies and examples, including Facebook, Instagram, Twitter, and Snapchat; and discusses these in relation to globally recognized brands. This adaptation integrates India-specific examples, cases, and data to make the content suitable for the students of South Asia.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Indian Institute of Management LRC General Stacks | Marketing | 658.872 TUT (Browse shelf(Opens below)) | 1 | Available | 002558 |
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| 658.872 SIN Social media marketing for dummies | 658.872 SIN Digital operating model: the future of business | 658.872 SUD Affiliate marketing for dummies | 658.872 TUT Social media marketing | 658.872 VIB Digital marketing essentials you always wanted to know | 658.872 VIS Digital marketing fundamentals: | 658.9 LAW Using semiotics in retail: leverage consumer insight to engage shoppers and boost sales |
Students of MBA and PGDM courses would be the primary target audience for this textbook. It will also be useful to attendees of Executive and Management Development Programs.
Social Media Marketing blends essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. This textbook outlines the “four zones” of social media—community, publishing, entertainment, and commerce—which marketers can use as a part of the strategic planning processes to achieve their core objectives.
The new edition has been extensively updated and expanded to include a new chapter on tactical planning and execution, and covers the latest research within social media marketing. It also incorporates new case studies and examples, including Facebook, Instagram, Twitter, and Snapchat; and discusses these in relation to globally recognized brands. This adaptation integrates India-specific examples, cases, and data to make the content suitable for the students of South Asia.
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