A new brand world: 8 principles for achieving brand leadership in the 21st century
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780142001905
- 658.827 BED
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Indian Institute of Management LRC General Stacks | Marketing | 658.827 BED (Browse shelf(Opens below)) | 1 | Available | 003659 |
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658.827 AAK Brand leadership | 658.827 ABR Creating brand cool: | 658.827 ANH America: the mother of all brands | 658.827 BED A new brand world: | 658.827 BEV Brand management: co-creating meaningful brands | 658.827 BLA The 360 degree brand in Asia: creating more effective marketing communications | 658.827 CHA Retail marketing in the modern age |
ABOUT A NEW BRAND WORLD
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
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