Consumer behaviour in hospitality and tourism
Material type:
TextPublication details: New York Routledge 2022 Description: x, 132 pISBN: 9781032019345Subject(s): Consumer Behavior | Hospitality Industry - Customer ServicesDDC classification: 658.8342 Summary: Book Description
Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations’ products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector.
The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behaviour, ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism.
The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Indian Institute of Management LRC General Stacks | Marketing | 658.8342 DIX (Browse shelf(Opens below)) | 1 | Available | 003943 |
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| 658.8342 BLA Consumer behavior | 658.8342 BLA Consumer behavior | 658.8342 CUR Consumer expectations: micro foundations and macro impact | 658.8342 DIX Consumer behaviour in hospitality and tourism | 658.8342 GUP How people buy online: | 658.8342 HAR Human-driven experience: the battle for trust in the digital age | 658.8342 HAW Consumer Behavior: building marketing strategy |
Table of Contents
1. Consumer behavior in hospitality and tourism
Saurabh Kumar Dixit, Kuan-Huei Lee and Poh Theng Loo
2. Visitors’ satisfaction from ecotourism in the protected area of the Indian Himalayan Region using importance–performance analysis
Priya Bhalla and Prodyut Bhattacharya
3. How user-generated judgments of hotel attributes indicate guest satisfaction
Sangeetha Gunasekar and Sooriya Sudhakar
4. Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector
Raouf Ahmad Rather, Shehnaz Tehseen, Murtaza Hassan Itoo and Shakir Hussain Parrey
5. Hotel’s best practices as strategic drivers for environmental sustainability and green marketing
Chindu Chandran and Prodyut Bhattacharya
6. Evaluation of official destination website of Maharashtra state (India) from the customer perspectives
Harshada Rajeev Satghare and Madhuri Sawant
7. Consumer engagement in village eco-tourism: A case of the cleanest village in Asia – Mawlynnong
Neeraj Sharma and Bijoylaxmi Sarmah
8. Recycling on vacation: Does pro-environmental behavior change when consumers travel?
Jason Oliver, Stefanie Benjamin and Hillary Leonard
Book Description
Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations’ products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector.
The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behaviour, ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism.
The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science.
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