Managing global strategy: developing an effective strategy in international business
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780367462857
- 658.4012 JOH
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Indian Institute of Management LRC General Stacks | Public Policy & General Management | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 004257 |
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658.4012 HUG Art of strategy: | 658.4012 JAI Global strategy: competing in the connected economy | 658.4012 JOH Exploring strategy: text and cases | 658.4012 JOH Managing global strategy: | 658.4012 KAP The strategy-focused organization: how balanced scorecard companies thrive in the new business environment | 658.4012 KAP Strategy maps: converting intangible assets into tangible outcomes | 658.4012 KIE The lords of strategy: the secret intellectual history of the new corporate world |
Table of Contents
Part 1: Setting the Context
1. Introduction to Strategy in a Global Context
2. Techniques for analyzing the External Environment
3. Techniques for analyzing the Internal Environment
Part 2: Creating the Strategy
4. Strategic Formulation
5. Developing a Global Strategy
Part 3: Implementation Issues for the Global Strategy
6. The Important Aspect of Culture
7. Cross-Cultural Communication
8. Managing Structure
9. Leadership, Motivation and Cross-Cultural Negotiation in the Global Context
10. Managing People in the Global Context
11. Managing Foreign Market Entry
12. Managing Alliances and Acquisitions
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.
Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:
• Internal and external environmental analyses;
• Cross-cultural communication;
• Structural considerations;
• Leadership and motivation;
• Foreign market entry, mergers, alliances and acquisitions.
Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.
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