Next generation retail: how to use new technology to innovate for the future
Material type:
TextPublication details: London Kogan Page 2023 Description: ix, 304 pISBN: 9781398609631Subject(s): Retail trade--Technological innovationsDDC classification: 658.87 Summary: About the book
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful.
While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs).
Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.
(https://www.koganpage.com/marketing-communications/next-generation-retail-9781398609631)
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Indian Institute of Management LRC General Stacks | Marketing | 658.87 WEI (Browse shelf(Opens below)) | 1 | Available | 005680 |
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| 658.87 PAL Marketing channel strategy | 658.87 PAL Marketing channel strategy | 658.87 PAL Marketing strategy: based on first principles and data analytics | 658.87 WEI Next generation retail: how to use new technology to innovate for the future | 658.8708 SEI Franchise management for dummies | 658.872 BAR Social media marketing: | 658.872 BHA Fundamentals of digital marketing |
About the book
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful.
While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs).
Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.
(https://www.koganpage.com/marketing-communications/next-generation-retail-9781398609631)
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