Customer in the boardroom?: crafting customer-based business strategy

By:

Bijapurkar, Rama

Material type: Text

TextSeries: IIM Ahmedabad Business BooksPublication details: Penguin Random House India Haryana 2021Description: xxiii, 269 pISBN:

9780143461302

Subject(s):

DDC classification:

658.4012 BIJ

Summary: The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the ‘market = industry size’ and the ‘market = customers with needs’ bases for developing business strategy. Replete with anecdotes, examples and cases from India Inc, the book draws on the author’s vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom. (https://www.penguin.co.in/book/customer-in-the-boardroom/)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.4012 BIJ (Browse shelf(Opens below))	1	Available		005766

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Previous	658.3 ROB Cambridge english for marketing	658.4 LAG Marketing broadening the hoizons	658.4 RAS The McKinsey mind: understanding and implementing the problem-solving tools and management techniques of the world's top strategic consulting firm	658.4012 BIJ Customer in the boardroom?: crafting customer-based business strategy	658.4012 CUE Building strategic capabilities in emerging markets	658.4012 GET Content strategy: a how-to guid	658.4012 OST Value proposition design:	Next

The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future.

Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the ‘market = industry size’ and the ‘market = customers with needs’ bases for developing business strategy.

Replete with anecdotes, examples and cases from India Inc, the book draws on the author’s vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.

(https://www.penguin.co.in/book/customer-in-the-boardroom/)

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