The advertising and promotion challenge: vaguely right or precisely wrong?
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0195037022
- 659.1 LOD
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Indian Institute of Management LRC General Stacks | Marketing | 659.1 LOD (Browse shelf(Opens below)) | 1 | Available | G00022 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
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659.1 CLO Integrated advertising, promotion, and marketing communications | 659.1 HAL Adkatha: the story of Indian advertising | 659.1 LAN Advertising by design: | 659.1 LOD The advertising and promotion challenge: vaguely right or precisely wrong? | 659.1 OGU Advertising and integrated brand promotion | 659.1 PAN Pandeymonium: Piyush Pandey on advertising | 659.1 PET Global advertising |
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