Results of search for 'ccl=su:"Marketing"' › Learning Resource Centre (LRC) catalog

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	121.	Gurus on marketing by Kermally, Sultan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KER. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	122.	Marketing research: an introductory approach by Kidwai, Sabihuddin Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 KID. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	123.	Alibaba: the house that Jack Ma built by Clark, Duncan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York HarperCollins Publishers 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 CLA. Lists: Marketing, Non Fiction. Place hold Add to cart (remove)
	124.	Marketing models by Lilien, Gary L Kotler, Philip Moorthy, K. Sridhar Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 LIL, ... Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	125.	Storm the norm: untold stories of 20 brands that did it best by Motwani, Anisha Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Rupa Publications India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOT. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	126.	Brand management: the Indian context by Moorthi, Y. L. R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8270954 MOO, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	127.	Emerging trends at the bottom end of pyramid by Cheema, H. S Jadhav, Kashinath Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai Himalaya Publishing House Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800954 CHE. Lists: Finance & Accounting, Public Policy & General Management. Place hold Add to cart (remove)
	128.	Kaleidoscopic perspectives of research in the globalized era by Cheema, H. S Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai Himalaya Publishing House Pvt. Ltd. 2011 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800954 CHE. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	129.	Brandvantage: a 12-week master plan for brand leadership and beyond by Bhandari, Trupti Bhandari, Arvind Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurugram Penguin Random House India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 BHA. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	130.	Pragmarketism: pragmatic marketing insights for winning Indian consumers by Bhandari, Arvind Bhandari, Trupti Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida HarperCollins 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BHA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	131.	Questionnaire design: how to plan, structure and write survey material for effective market research by Brace, Ian Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BRA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	132.	The curious marketer: expeditions in branding and consumer behaviour by Bhat, Harish Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.820954 BHA. Lists: Fiction, Marketing. Place hold Add to cart (remove)
	133.	Smart persuasion: how elite marketers influence consumers by Aime, Philippe Gruunbeck, Jochen Publication details: United Kingdom Convertize Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 AIM. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	134.	Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping by Graves, Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GRA. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	135.	Faster, smarter, louder: master attention in a noisy digital market by Agius, Aaro Clancey, Gian Publication details: USA Lioncrest Publishing 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 AGI. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	136.	Marketing to mindstates: the practical guide to applying behavior design to research and marketing by Leach, Will Material type: Text; Format: print ; Literary form: Not fiction Publication details: United States Lioncrest Publishing 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LEA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	137.	The brain sell: when science meets shopping; how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop by Lewis, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LEW. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	138.	Location-based marketing: geomarketing and geolocation by Cliquet, Gerard Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 CLI. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	139.	Cultural mediations of brands: unadvertization and quest for authority by Marti, Caroline Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAR. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	140.	Measurement in marketing: operationalization of latent constructs by Azza Frikha Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 AZZ. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)

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Your search returned 342 results.