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241.
The fashion business: theory and practice in strategic fashion management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 746.920684 GOL.

242.
Future-ready retail: how to reimagine the customer experience, rebuild retail spaces and reignite our shopping malls and streets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 IBR.

243.
Creating value with data analytics in marketing: mastering data science by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 VER.
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244.
Building a story brand: clarify your message so customers will listen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana HarperCollins Publishers 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 MIL.

245.
Cashvertising: how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Career Press 2009
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1019 WHI.
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246.
Expert secrets: the underground playbook for converting your online visitors into lifelong customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Hay House Publishers India Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BRU.

247.
Jab, jab, jab, right hook: how to tell your story in a noisy social world by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York HarperCollins Publishers 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 VAY.

248.
Marketing analytics based on first principles by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Bloomsbury Publishing Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 PAL, ...

249.
Questions are the answers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Manjul Publishing House 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 PEA.
Lists:

250.
Romancing the brand: how brands create strong, intimate relationships with consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco Jossey-Bass 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HIL.
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251.
Sell like crazy: how to get as many clients, customers and sales as you can possibly handle by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: King Kong 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 SUB.
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252.
Traffic secrets: the underground playbook for filling your websites and funnels with your dream customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Hay House Publishers India Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BRU.
Lists:

253.
Digital marketing For dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI.

254.
Hug your haters: how to embrace complaints and keep your customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Portfolio Penguin 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BAE.
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255.
Marketing analytics for strategy decision making by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2021
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 MAI, ...
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256.
Marketing analytics: data-driven techniques with Microsoft excel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indiana John Wiley & Sons, Inc. 2014
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

257.
AI strategy for sales and marketing: connecting marketing, sales and customer experience by
Publication details: London Kogan Page Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80028563 KIN.

258.
Marketing higher education: understanding how to build and promote the university brand by
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 378.101 KOK.
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259.
Omni-personal luxury: how to transform your luxury business for the digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SCH.
Lists:

260.
Sustainable marketing and customer value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 CHA.

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