The end of marketing: humanizing your brand in the age of social media

By:

Gil, Carlos

Material type: Text

TextPublication details: Kogan Page London 2022Edition: 2ndDescription: ix, 276 pISBN:

9781398601345

Subject(s):

DDC classification:

658.8 GIL

Summary: About the book WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category In a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human. In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage. This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to; they want to be engaged.

List(s) this item appears in: Marketing | Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 GIL (Browse shelf(Opens below))	1	Available		004081

Table of contents
Chapter - 01: Marketing is dead;Chapter - 02: Stranded in a digital ocean;Chapter - 03: How to be savage AF - like Randy;Chapter - 04: Don’t be mad at Facebook - You just suck at marketing;Chapter - 05: Swipe right - Sales and marketing is no different from finding your match on Tinder;Chapter - 06: Growth hacking your way to greatness;Chapter - 07: The celebrity effect - Key lessons marketers need to learn from A-list celebrities;Chapter - 08: Transforming your advocates into the faces of your brand;Chapter - 09: Bringing it all together;Chapter - 10: The power of personality and persuasion;Chapter - 11: Judgment day - The battle of AI versus humans;Chapter - 12: As social media evolves, marketers must evolve or die;Chapter - 13: Marketing in a post-pandemic society

About the book
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category
WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category
FINALIST: Business Book Awards 2020 - International Business Book category

In a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation?

The answer is to be human. In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.

This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to; they want to be engaged.

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