Marketing models
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9788120314757
- 658.8 LIL
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
![]() |
Indian Institute of Management LRC General Stacks | Marketing | 658.8 LIL (Browse shelf(Opens below)) | 1 | Available | 002058 | ||
![]() |
Indian Institute of Management LRC General Stacks | Marketing | 658.8 LIL (Browse shelf(Opens below)) | 2 | Available | 002059 |
Description:
Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets. It describes some of the important developments in marketing theory which help analyse marketing issues more effectively.
There are no comments on this title.