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1.
Fascinate: how to make your brand impossible to resist

by Hogshead, Sally.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi HarperCollins Publishers 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 HOG.
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2.
Brand seduction: how neuroscience can help marketers build memorable brands

by Weber, Daryl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pan Macmillion India 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WEB.
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3.
9 brand shaastras: nine successful brand strategies to build winning brands

by Kapoor, Jagdeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KAP.
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4.
Brand management: text and cases

by Verma, Harsh V.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Excel Books Private Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (9)Call number: 658.827 VER, ...
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5.
America: the mother of all brands

by Anholt, Simon | Hildreth, Jeremy.

Series: Great brand storiesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ANH.
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